We were super excited to work on the TV Commercial to promote the 20th Anniversary album for Faithless, undoubtedly the soundtrack to our youth here at Monument.
The idea was all set to go with Maxi walking through a MAtrix-like landscape of lasers and holograms when we found out he wouldn't be available! Do you know how many look-a-likes there are of Maxi Jazz from Faithless in the UK? Well we soon found out. Our work around was to build Maxi out of holograms and pixels as he walked, to finally reveal a shot of him on stage at the end. And ultimately, it led to a better ad.
We used a piece of software called Brekel, to capture point cloud data using an Xbox Kinect on our one and only "look-a-like."